What is our Northstar

Finding My North Star

A North Star isn’t about knowing the end—it’s about picking a light and following it. It’s orientation, not a map. The fastest way to success—at least for me—has never been about perfection or knowing every step. It’s about trusting that if I keep facing that star and walking, I’ll end up somewhere better. For me, “success” isn’t status or money. It’s peace, purpose, and actually loving myself. It’s not avoiding the start just because I don’t have it all mapped out.

Losing (and Choosing) Direction

Everyone’s got that moment when they look up and realize their old North Star—the thing they’ve been steering by—is gone, or never pointed anywhere good in the first place.

For me? I could have gone back. Back to engineering or management—a big paycheck, benefits, fake smiles, vacation days. But that route gave me leukemia, an alcohol problem, a divorce, and more nights thinking about ending it than I’d like to admit. I survived. I worked through it. But I just… couldn’t go back.

I could have gone back to school—chased another degree, a Ph.D. in psychology, stacked up credentials to write a “respectable” book, played the system. But honestly? That system feels like it’s running on bullshit, and everybody knows it.

Real estate, investing, other hustles—I’ve tried plenty. All roads led back to the same spot: living on savings, unable to pull the trigger on anything, feeling a gnawing sense that something is wrong and I’m supposed to do something different before it’s too late.

Compost to Growth

LYFE wasn’t a grand plan.

It was four half-written books, three half-baked pieces of software, a website, a novel, fifty pieces of art I never sold, and about 1,200 pages of journaling. All dead ends—until I finally zoomed out and saw how the compost might actually grow something.

That’s when I realized: my next chapter couldn’t be about being safe. Safety, for me, was just another kind of slow death.

I tried the affirmations: “I am manifesting abundance.” “I am loved.” “I love my job.” But under the hood, I could see the same hollow look in other people’s eyes—the look that says, “I feel dead, but if I say so out loud, I’ll be even more alone.”

Why LYFE?

So I started LYFE.

LYFE as an acronym is Living Your Fullest Experience. That doesn’t mean just chasing pleasure, filling up with distractions, or cycling through avoidance and repetition. It means allowing a full experience—even the parts I want to turn away from.

It’s about speaking the hard truths to myself and others with compassion. It’s recognizing when a situation needs to change. It’s shining a light on distractions when I’m avoiding vulnerability. It’s seeking real love and joy—rather than letting them get lost behind pleasure or avoidance. It’s about knowing what I’m truly all in on, and what I’m choosing to release for good.

And yes, it scares the shit out of me. This isn’t a perfect unveiling. It’s messy, public, and real. But that’s the point: all my past failures finally add up to something worth risking.

A Place for Real Change

LYFE is about a higher purpose—for me, and for anyone who finds themselves here. It’s about community with actual standards. Coaching, cohorts, accountability. A place to be held and called in, not just coddled or left to drift in a world that profits off loneliness.

I don’t know where it will lead. Maybe I lose the house, the savings, the security blanket. But I’ve lost enough—health, partners, friends, jobs, sanity—trying to play the old game. I’m done waking up tired, going to bed afraid, feeling alone in a crowd, collecting work awards while dying inside.

Welcome to L.Y.F.E.

Here, the goal isn’t perfection. It’s to help you—and me—live our fullest experience. Maybe this is your North Star, too.

If you’re reading this, you’re not alone.